MIS 111编程辅导、写作web/HTML程序

” MIS 111编程辅导、写作web/HTML程序MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 1 of 18Applied Business Project 3GuidelinesEller College of ManagementThis document Contains instructions on completing ABP-3 for MIS 111 class.Version 1.0 (Initial Release): 15 March 2021Version 1.1: 17 March 2021M I S 1 1 1 – C o m p u t e r s a n d t h e I n t e r n e t w o r k e d S o c i e t ySpring 2021MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 2 of 18Applied Business Project 3Assignment OverviewFor Applied Business Project 3, you will create an informational (authority) websiteproviding investor-related information on the business you were previously researched forABP-1 and ABP-2 (refer to your D2L grade book for your ABP Ticker). Your websiteshould include a brief overview of the company and products, and additional information onthe corporations management, stock, and financial status that would be of interest toinvestors. As discussed in class, your website should consider the principles of good websitedesign and the effective use of both textual and graphical information. (An example webpageis included with this document as Appendix A.)Business Objectives of Website DesignsAs described by Thrive, a website design company, every website can be sorted into one offour types, each with their own defining factors and sales structure. By knowing what kindyou want before making any design or marketing decisions, you can effectively attract theaudience you want and complement a well-defined marketing plan.Authority WebsiteThe authority website serves as an online presence for your business. This is the placepotential customers can go to get information about your companys products and services,as well as learning how to get in contact with someone about your services. People visitingthis type of website will have already have heard about your company and are looking formore detailed information as part of their decision-making process. Your website serves asan online placeholder, giving your business more legitimacy in the eyes of your customer.Lead-generation WebsiteAs its name suggests, this type of website site is focused on generating leads through itsonline presence. SEO and targeted marketing strategies play a huge role in bringing in newcustomers, although direct sales occur offline. These websites focus on prospectivecustomers who are ready to spend their money, but the need to be convinced that yourbusiness is the perfect place to invest.Design ReminderExamples shown in this document should ONLY be used as a guideline for the graphicalstyle expected for the task. You should refer to the guidelines for information about thecontent required in the Figures and tables may differ from prior assignments.MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 3 of 18Sales WebsiteThis type of website is especially popular, as both leads and sales are all done completelyonline. These are the sites that sell products or services through e-commerce, even if thebusiness utilizes online scheduling and payment, but provides the service in-person. Ingeneral, if a site has a cart function, then it falls into the sales website category.Utility WebsiteA utility website functions more like a tool than a standard website. These are the companieswhose business and website are one and the same, such as Airbnb and Facebook. They dontnecessarily generate leads or sales, but are accessible to anyone that chooses to use them.(Adapted from There are 4 Types of Websites. Which One Do You Need? by Noah Britton, httpss://thrive.design/there-are-4-types-of-websites-which-one-do-you-need/)Getting Background Information on CompanyFor this project, you MUST use the company listed in your D2L gradebook item ABP Ticker or ABP Company (your ABP company).Since you have already worked with this company, you should already be familiar with howto locate information about your assigned company using Yahoo Finance, your companysofficial website, or other online sources.Important NoteIf you do not use the Company listed in your D2L grade book item ABP CompanyTicker or ABP Company (the company you were assigned to use for AppliedBusiness Project 1) for your ABP-3 website, a major penalty will be deducted.MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 4 of 18Requirement to Use an Approved Website Development ToolImportant Note: Your website must be developed using an approved web-developmenttool, such as Blue Griffon or Adobe Dreamweaver.Blue Griffon supports both Windows and MacOS operating systems and can be downloadedat no cost from at https://bluegriffon.org You are NOT required to purchase a softwarelicense for Blue Griffon to access any feature required for ABP-3.Adobe Dreamweaver is available at no cost to MIS 111 students as part of the Adobe CreativeCloud license. More information on the Adobe Creative Cloud can be found at: httpss://adobe.arizona.edu/signup/adobe-creative-cloudIf you do not wish or are unable to install software on your personal computer, you may alsouse the VCAT (Virtual Computing Access Technology) system to access DreamWeaver on theAdobe Creative Cloud at: https://vcat.arizona.edu/Website Design RequirementsAs shown in template index.html file is provided on D2L, your one-page informationalwebsite mustinclude the following elements and formatting. A correctly formatting samplewebpage is included in this handout as Appendix A.Website Section 1 Header (Row 1)Row 1. Left Column: Company Legal name and Ticker (as shown in your ABP CompanyTicker found in your D2L grade book).Right Column: Company Logo and Logo Source URL. Be sure to include alt text for theimage used for the company logo.Important NoteYou are NOT allowed to use word processing or graphic design tools such asMicrosoft Word or Publisher, or templates from online services such as GoDaddy,Wix, or Wordpress. You are not allowed to use any other web authoring, design,or development tool for this assignment without prior approval of an instructor.MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 5 of 18Website Section 2 – Corporate Overview and Governance (rows 2 – 5)Row 2. Title: Corporate Overview and GovernanceRow 3. Left Column: An original writeup in your own words indicating what type ofwebsite (Authority, Lead Generation, Sales, or Utility) your companys customerfacingwebsite is, and how the company uses its website to engage with itscustomers about its products and services. This section should be a 100 worddiscussion (range: 75 125 words) written in your own words. Do NOTdirectly copy descriptions or other information directly from a prior ABPreport, your companys website or any other source.Row 4. Right Column: Your Task 1.1 Corporate Governance Table from ABP-1, savedas a picture, formatted to be 600 pixels wide. This table may be copied directlyfrom your ABP-1 report and be sure it is clearly readable.Make sure you include alt text for the corporate governance table image thatalso includes the following Minimum information (Note: this is the only imagewhere we are specifically requiring more information than a simple briefdescription of the image): Companys legal company name Companys trading exchange and ticker symbol Companys primary website URLIf you were unable to complete ABP-1, you may use the Corporate GovernanceTable from the ABP-1 Alternate Figures posted on D2L. If you use this figure,you must also include the citation show below the figure as well.Row 5. Left Column: The sources used for discussion in the left column of Row 3.Right Column: The sources you cited in ABP-1 report for your Task 1.1 table.Important Note: If you were unable to complete ABP-1, you may use the CorporateGovernance Table from ABP-1 Alternate Figures posted on D2L. However, if you use thisfigure, you must also include the citation show with the figure in the ABP-1 AlternateFigures document.MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 6 of 18Website Section 3 Corporate Financials (rows 6 10)Row 6. Title: Corporate FinancialsRow 7. Left Column: A copy of your table on historical stock analysis and fundamentalsfrom ABP-1 (this table may be copied directly from ABP-1). Be sure the chart isclearly legible and set to 600 pixels wide.Right Column: A copy of your chart on the Competitive stock price analysis from yourABP-1 report. Be sure the chart is clearly legible and set to 600 pixels wide.Row 8. Left Column: The sources for your table on historical stock analysis andfundamentals from ABP-1Right Column: The sources for your chart on the competitive stock price analysisfrom ABP-1Row 9. An original Writeup of 100 word discussion (range: 75 125 words) in your ownwords describing the where you see the corporations financials now standing andwhere you think the stock price will be in six months. Cite as least two factors fromthe historical stock analysis table and the competitive stock price graph thatinfluenced your opinion, either supporting your estimate of future stock price. Thissection should be written in your own words. You are NOT allowed to arecommendation from your ABP report, directly from your companys websiteor any other source.Row 10. Include at least one citation for a new data source referenced when preparing yourdiscussion in Row 9. You are not required to repeat the sources shown in Row 8 forthe table and graph.Important Note: If you were unable to complete ABP-1, you may use the Competitive StockPrice Analysis Table and Historical Stock Analysis and Fundamentals Table from the ABP-1Alternate Figures posted on D2L. If you use this figure, you must also include the citationsshow with each figure in the ABP-1 Alternate Figures document.MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 7 of 18Website Section 4 Corporate Investment Analysis (rows 11 15)Row 11. Title: Corporate Investment AnalysisRow 12. Left Column: Your shares traded graph from ABP-2. Be sure the chart is clearlylegible and set to 600 pixels wide.Right Column: Your intraday Stock Prices Graph from ABP-2. Be sure the chart isclearly legible and set to 600 pixels wide.Row 13. Left Column: The ABP-2 Sources used for your shares traded graphRight Column: The ABP-2 Sources used for your shares intra-day stock price graphImportant Note: If you were unable to complete ABP-2, you may use the Shares Traded Graph,Intra-day Stock Prices Graph, or the Warren Buffet chart or graph (visualization) from the ABP-2 Alternate Figures Posted on D2L. If you use this figure, you must also include the citationsshow with each figure in the ABP-2 Alternate Figures document.Website Section 5 Copyright Statement (row 14)Row 14. Copyright statement as follows:This website is the original work of and copyright 2021 by website designer. All registeredtrademarks are property of their respective owners.MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 8 of 18Additional Website Design Requirements Your images MUST be inserted from your project directory. You will NOT receivecredit for an image that is an html link to an image on another webpage. In otherwords, the src attribute used with your img tag should a relative reference andonly contain a filename, not a directory path or URL to another website (see below). Each image on your webpage (i.e., photos, logos, etc.) MUST also include alt text(alternate description) attribute. Note that the Corporate Governance Table has specificrequirements for what must be in its alt text.Your alternative descriptions of will be used by accessibility readers and should be the mostconcise description possible of the images purpose. For more information on the use ofalt tags for accessibility see httpss://www.w3.org/WAI/tutorials/images/tips/. Your web page must include a Title tag in the head section of your webpage inthe form: Corporate Profile for your companys name (your companysticker symbol) that will be displayed by the browser when your websiteaccessed (e.g.: Corporate Profile for Walmart (WMT)).MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 9 of 18Project Report Requirements (Submitted to D2L as a PDF file)As shown in the reporttemplate available on D2L, yourABP-3 project report mustinclude thefollowing information about your website:Report Task 1: Website hosting and Design MethodologyTask 1 Deliverables: For this task, you will document your web development environment:Task 1.1 The website development tool used to develop your website (e.g., BlueGriffon, Adobe DreamWeaver, or another approved website development tool).Task 1.2 What computing platform you used to develop your website, (e.g a windowslaptop, a windows desktop computer, an apple laptop computer, an apple desktopcomputer, etc.. If you used multiple platforms, please list the two you used the most.)Task 1.3 A screenshot image of the ABP3 project folder on your computer showingyour index.html and all image files. The display option for the folder should use thedetails view that includes the date, type, and size of each file, as shown below:Report Task 2: Web-based Marketing StrategyIf your business has an online presence, understanding the difference between organic andpaid search, and how it Can be applied to your business marketing plan, is critical.Organic search results are the natural results found underneath the ads in the SERPs. Theyare natural in the sense that the search engine algorithm analyzing all the pages across theweb felt these pages contained the most relevant information for your search.The algorithm has decided that these websites will have the most useful informationaccording to what you are trying to discover, which is why they rank highly for the keywordsyou typed in your query. The page is scanned for various things (like proper title tags, metadescription, URL, keywords, awesome content, etc) and the more relevant the information,the higher the ranking.MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 10 of 18Paid search results are basically ads paid for by businesses in order to rise above the organicresults in the fastest way possible. Marketers invest money into SEM (search engine marketing)in order to boost their website to (ideally) the first page when someone types an inquiry usingspecific keywords. For ads showing up on Google, marketers use AdWords to craft ads and bidon placement opportunities in the auction.(Adapted from Whats the Difference Between Organic and Paid Search? by Estelle Pigot, httpss://www.acquisio.com/blog/agency/difference-between-organic-paid-search/ )For this section, assume you are a marketing executive for your company, and you have beenasked to select a Google Adwords (words or phrases) to use as part of a marketing campaignfor one of the products or services mentioned on your companys customer-facing website.To help you understand Google Adwords, approaches you might use to find effectiveadwords for your product, and the difference between organic and paid Google searches,please refer to the following webpages: httpss://adwords.google.com/home/how-it-works/ (requires non-UA Google account) httpss://www.leadsquared.com/what-is-google-adwords/ httpss://www.freshbooks.com/hub/marketing/how-does-google-adwords-workTask 2 Deliverables: Provide the following information about the Adword you select:Task 2.1 What are the product and adword (word or phrase) you selected?Task 2.2 Write a 75 word discussion (range: 50-100 words) in your own wordsabout the adword selection criteria for your company or its products. In other words,why do you think your terms will be effective in driving customer to your websitewhen they are entered?Task 2.3 As a feasibility analysis, enter your adword (word or phrase) as a searchusing Google. Then, write a 75 word (range: 50-100 words) in your own wordsassessment of the effectiveness of your proposed adword. In other words, did theproducts or services (either from your company or your companys competitors)returned by your search relate to your company or its products?Task 2.4 Based on your proposed, include a screenshot of the top organic (nonsponsored,non-paid) search result reported by Google, as shown below.MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 11 of 18Report Task 3: Universal Design and AccessibilityAs described by the United Nations Department of Economic and Social Affairs,Universal design means the design of products, environments, programmes [sic] andservices to be usable by all People, to the greatest extent possible, without the need foradaptation or specialized design. Universal design shall not exclude assistive devicesfor particular groups of persons with disabilities where this is needed. httpss://www.un.org/development/desa/disabilities/convention-on-the-rights-ofpersons-with-disabilities/article-2-definitions.htmlFor this section, you will perform an accessibility check on your ABP-3 project website usingthe AChecker website ( httpss://achecker.ca/checker/index.php), which is a commercialproduct that checks single HTML pages for conformance with accessibility standards toensure the content can be accessed by everyone.To use the AChecker, you will upload the index.html file you developed for ABP-3 and analyzeyour website for any accessibility problems based on the WCAG 2.0 (Level AA) guidelines.To select this option, expand the Options section and select the WCAG 2.0 (Level AA) priorto running your web accessibility check (Check It). (For additional information on the WCAG2.0 standard, see: httpss://www.w3.org/TR/WCAG20/ )MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 12 of 18When AChecker scans your ABP-3 project website (i.e., index.html file), it will identify theaccessibility problems under the WCAG standard with your website in these categories: Known problems: These are problems that have been identified with certainty asaccessibility barriers under the WCAG standard. Likely problems: These are problems that have been identified as probable barriersunder the WCAG standard, but require a human to make a decision. Potential problems: These are problems that AChecker cannot identify, that require ahuman decision to determine whether the issue would present a barrier.IMPORTANT NOTE: You are NOT required modify your website developed for the ABP-3assignment to correct for the problems reported by AChecker. Your task is only to reportthe sections from the WCAG standards that were identified as potential issues.However, if AChecker reports an error you have made designing your website, such as notinclude an alt tag on an image, you may, of course, correct your website to eliminate thedesign error and then re-run the AChecker scan for this section.Task 3 Deliverables: Provide the following information about your accessibility check:Task 3.1: Summary of WCAG accessibility requirements identified for review.For this task, you will list the sections from WCAG standard reported by ACheckerwhere there are Known Problems And Likely Problems reported. For example,in the figure shown above, you would list 3.1Readable: Make text content readableand understandable.MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 13 of 18Task 3.2: Analysis of each major item reported by ACheckerFor each WCAG sections listed in Task 3.1 with a Known Problem or LikelyProblem reported, with a Check code (i.e., Check xxx), you will list the following: The check code and its description, A brief description the recommended repair, and a statement about of how making the change will improve the accessibility ofyour website.For example, in the fragment shown above, Check problem report would be described asshown below. (Note: To learn how correcting the check issue will improve your websitesaccessibility, click on the check issue hyperlinked description.)Issue: Check 301: The contrast between the colour of text and its background is not sufficientto meet WCAG2.0 Level AA.Repair: Use a color contrast evaluator to determine if text and background colors provide acontrast ratio of 4.5:1 for standard text, or 3:1 for larger text.Improvement: Makes it easier for users to see and hear content including separatingforeground from background.MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 14 of 18Section 4: Insert images of each major section of your WebsiteFor this section, insert an image (screenshots or snips are acceptable) for each of the majorsections of your website from Blue Griffon, Adobe Dreamweaver, or equivalent webdevelopment tool, into your ABP-3 project report, as follows:Task 4.1: Header (Row 1)Task 4.2: Corporate Overview and Governance (rows 2 – 5)Task 4.3: Corporate Financials (rows 6 10)Task 4.4: Corporate Investment Analysis (rows 11 15)Task 4.5: Copyright Statement (row 16)Section 5: Insert the HTML source code of your index.html websiteFor this section, simply cut-and-paste the entire html source code of your index.html fileinto your ABP-3 project Report (i.e., the report template). You only need to include theHTML source code in your report. You do not need to include copies of any othergraphics files, such as your images.Note that your website source code will be several pages long (5-6 pages or about 250lines) and may be inconsistently formatted, which is why this item is located at theend of your assignment report. If your source code is less than a page or thousandsof lines long (15-150 pages), you probably have selected the wrong source code or youmay have a design error in your website, such as pasting text directly from a wordprocessing software.Be sure you include the entire HTML source code for your website, including the all of theHTML code, that is, starting with the !DOCTYPE directive and including all of the HTMLcode shown in both the head and body sections.The recommended approach to obtaining the HTML source code, display your webpage in abrowser, use the View Source option, Select All, and the cut and paste the HTML sourcecode into your report. Alternatively, you can copy your source code directly from BlueGriffon or Dreamweaver directly using the Code View screen.MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 15 of 18Using the ABP-3 Assignment Report Template Provided on D2LIt is strongly recommended that you use the provided Word template, as it includes therequired E-tegrity statement, section headers, and other required formatting. Be sure youupdate the header with your name and UANetid.Business Report DeliverableYour report must include all elements of the report template, including the E-Tegritystatement (shown below), as well as report header and title block, and the task sectionheaders shown in the report template file. If you elect not to use the template, you are stillresponsible for all of the required elements shown in the template, and will lose credit formissing items or it if your report is not professionally formatted.Major PenaltiesNot submitting your report as a PDF document. Even if we can open and grade yourassignment, if you submit your report in any other format (e.g., Word or Pages), a 10 pointpenalty will be deducted from your score.Submitting the wrong document, a blank template, or a document that cannot be opened.You will not receive any credit for the assignment, but you will be allowed to submit a reportfor partial credit with a 20 point penalty.Not including the E-Tegrity statement in your report, as shown the template file. Notincluding an E-tegrity statement is a 20 point penalty.Not using your assigned Company, as shown in the ABP Ticker item in your MIS 111 gradebook on D2L. With the exception of graphs used from the Alternate Figures documents,using another company for any aspect of this project is a 20 point penalty.IMPORTANT NOTEYou MUST submit your solution as a formal business reportusing the submission links provided on D2L in PDF file format.MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 16 of 18Assignment On-time SubmissionAssignment Due Date: Wednesday, March 31st at 6:00PMIf you miss the on-time deadline, please refer to the assignment calendar for additionalopportunities you will have to submit your report using the Partial Credit submission link.As a reminder, the system clock for D2L solely determines the submission time for anassignment, not your personal device. Moreover, please remember that that Arizona doesNOT observe daylight savings time, and the assignment deadline time is based on localArizona time (MST or UTC/GMT-7).Therefore, you are strongly encouraged to submit your assignments early, preferablybefore 5:30pm. Since it is solely your responsibility to ensure that your assignmentsare fully uploaded prior to their published deadlines, no extensions will be given dueto slow system performance, network problems, or any other technology issueaffecting your ability to upload your report prior to the deadline.IMPORTANT NOTEIn order for your report submission to be accepted for grading, the uploadprocess (i.e., the upload of your report must be complete and a confirmationmessage displayed by D2L) must be completed before 6:00pm local Tucson time(MST or UTC/GMT-7) on the Due Date.MIS 111 ABP-3 Spring 2021 Rev 1.1 Page 17 of 18Subject to Change StatementThe information contained in these guidelines, other than the assignments point value forthe course grading rubric, may be subject to change with advance notice, as deemedappropriate by the instructor, including, but not limited to typographical errors, factualerrors, omissions, or other material included herein as needed to correctly reflect therequirements of the course.Any changes made to the assignments guidelines will be announced during a LiveOnlineclass discussion and updated guidelines posted in the assignments folder. You areresponsible for all announced changes to the assignments guidelines. If you have anyquestions or concerns regarding any changes to the assignment guidelines, please contactthe Instructional Team at askmis111@email.arizona.edu.Changes and Errata ListChanges made to the schedule are documented below and announced on D2L.Initial Release: 15 March 2021Revised: 17 March 2021 Removed rows 14 and 15 (Buffet Analysis) fromwebsite design Requirements.Appendix A Sample Webpage Design / LayoutMIS 111 ABP-3 Spring 2021 Rev 1.1 Page 18 of 18Title Directive (not shown)Company name and Logo with Alttag (not shown)Governance HeaderGovernance Information andtable with Alt Tags (not shown)Governance SourcesFinancials HeaderChart and Table images withAlt Tags (no shown)Chart and Table SourcesFinancials Writeup SourcesFinancials SourcesInvestment Analysis HeaderImages with Alt Tags (notshown)Image SourcesFooter Copyright notice请加QQ：99515681 或邮箱：99515681@qq.com WX：codehelp

“